Is the management of places where the decor is like the owner of the company or the director of the Foundation wants to Ejammlh staff, because they do not go out without being pursuant to any tasks. That is the mental image, which was until recently printed in the minds of public relations in the Arab region. But due to the severity of Arab institutions to compete in the market economy, and sought to attract a slice of the market, institutions have become interested in whatever its industry a positive image of the majority of consumers, and assess the understanding of the nature of the institution. In addition, the development of relations within the organization, including improving the productive performance as a whole, public relations management tool to help evaluate the positions of internal and external public institutions, and help to achieve convergence between the policies and procedures of the institution and the interests of its audience. [Read more...]